During the point of purchase, you can incentivize customers to learn about and purchase additional related products that they discover on their phone once they scan or tap the product.
Engage your customers directly with advertisements and sales offers and channel your online traffic away from online platforms to improve your brand’s bottom and top line.
Do your products require special care or do they have a long warranty? Connect to 3rd-party insurance providers and offer personalized and context-driven solutions for each item.
With our secure and interactive brand protection solutions, you can protect your brand and your products from counterfeit by adding security and authentication features to your labels that allow your partners and customers to verify your products just with their mobile phone and down to an item-level. Additional security levels further help to reduce the risk of counterfeit and help in counterfeit detection. This enables anyone with a mobile phone to verify whether a product is genuine or not, anywhere in the world, without needing to know what to look for or how to distinguish the original from the fake product.
Now, more than ever, consumers want to know where their products where made, when, with what materials, how, and by whom. Consumers want more transparency in order to make more informed purchase decisions.
Let your customers know how to repair your products through tutorial videos or extra services and log an item-exact repair history for each product in order to provide full transparency.
What if your customers need support from you? Now you can help them directly as they only have to scan the smart label and they can book an oil change or chat with your support team.
Know where each of your products is, down to an item level, along your entire supply chain. Trace each step of your product and collect and analyze new data points every time.
Unsure whether your global sales team is trained to inform your customers properly about your products? Offer product- and brand-related trainings through our business app.
Products that are still in their original state and in their original packaging can be resold by the owner without much effort because now it is easier to prove whether the product is an original and in good, untampered condition.
Invite the people who love your products the most to contribute to an online community with topics covering only your brand and your products, accessible only through your products.
With tamper evidence solutions, you can ensure that your products haven’t been refilled or tampered with between time of production and when they reach your partners and consumers. Electronic solutions let you detect tampering just with your mobile phone.
77% of consumers use their smartphone to check product reviews. Inform them the next time they make a purchase and help them make the right choice. Make your customer reviews available to your consumers and offer them a new level of trust and transparency.
Amazon Dash, anyone? With smart labels, your customers can reorder or subscribe to your product without the use of any kind of button – instead, just by scanning or tapping the smart label with their phones.
One of the more complex after-sales processes is the handling of product returns, which can be handled more easily by allowing customers to deal with returns directly and in a more flexible and innovative way.
With grey market analytics, you will be able to trace your products, see where they have been scanned or tapped along the product journey, and whether or not they are active in their target market or somewhere else.
Do you have products that need to be recycled properly or in a certain way? Help your customers handle your products the right way at the end of their life cycle by informing them how they should be recycled.
Do your products have any sensitive expiration dates? Include sell by, best before, or the expiry dates to help your customers use your products safely.
Include a product-related chat bot that consumers can chat with when they tap or scan your product. What better way to talk directly with your customers and help them with any questions they have than during the point of purchase?
Allow your retail partners to implement self checkout systems in their retail stores and let your customers purchase your products in-store and just with their mobile phone.
Offer your customers item-based and time-sensitive coupons on their mobile phone when they scan or tap your product.
Be able to track and trace each product item globally, along your entire supply chain, and throughout all sales channels.
Make it easy for you to reward and for your customers to collect loyalty points when they purchase your products so that they only have to use their mobile phone.
With mobile gamification elements, you can attract new consumers by inviting them to play games or solve riddles related to your product.