Label intelligence solutions for brands & industries
Connect your products to the digital world and delight your consumers with global brand protection,
mobile services and direct marketing
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Enable your product items to follow the era of the internet of things by using our label intelligence solution. Build, manage and analyze the entire product lifecycle journey on item level with the following four core modules.
Key benefits
Unique Products & Real-time Analytics

 

  • secure, on demand product serialization
  • distributed label activation & management
  • end-to-end product journey analytics
Smart Product Services B2B2C

 

  • personalized, context-driven services
  • direct mobile marketing via web & app
  • easy 3rd party integration via API
Engaged Partners & Consumers

 

  • high customer engagement rates and significant ROI
  • incentivized brand professionals
  • more trust & deeper consumer–product relationships
Selected Use Cases

Global Product Authentication

Grey Market Analytics

Omnichannel Track & Trace

Loyalty Programs

Instant Reorder

Mobile Coupons

Warranty & Insurance

Customer Reviews

Product Provenance

Cross & Upselling

Product Manuals & Trainings

Product Chat Bot
Smart Labels & Product Serialization

White paper on how smart packaging and product serialization are helping consumer brands build more meaningful relationships with their customers and partners through brand protection solutions.
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Smart Labels & Product Serialization

White paper on how smart packaging and product serialization are helping consumer brands build more meaningful relationships with their customers and partners through brand protection solutions.

Download
How you connect partners & consumers to your brand

1. Configure and design your smart labels

 

  • QR, Digital Print, Data Matrix
  • NFC tags
  • RFID-UHF tags
  • Dual-Frequency
  • Holograms & 3D Security
  • Diverse Security Levels
  • Tamper Evidence
  • Invisible ink, blackmarking, etc.
  • GS1 standards provided

2. Launch your global product authentication services

 

  • Unique, verified products with encrypted digital reference IDs
  • Unique web urls for each item
  • Dynamic target market specification
  • Customized brand and product authentication websites
  • App-free for B2C
  • Secure data management by European GDPR standards

3. Build & offer digital services for B2B2C

 

  • Select your brand-specific use cases for B2B and/or B2C
  • Choose from a growing library of pre-built application modules
  • Implement context-driven, product-related services
  • Launch direct mobile marketing campaigns
  • Connect 3rd-party services and external partners

4. Analyze & manage product journeys and your consumer relationships

 

  • Benefit from entirely new product-related data points around each product item
  • Manage and optimise your product journeys and life cycles end-to-end (Track & Trace, Packaging-Aggregation)
  • Understand target and grey market behaviour
  • Analyse mobile conversion, engagement, and retention rates
our label intelligence platform
Our scalable SaaS platform lets you choose the modules you need to offer the right services for your brand’s smart product use cases.

  • Global on-demand serialisation & label management
  • Serialisation, Imprint, and Encoding of your labels
  • Global device management Device- & location Management
  • Dynamic & event based services for Track & Trace
  • Build and customise solutions for industry-specific use cases
  • 3rd-party integration (CRM, ERP, POS, Marketing, Ecommerce), REST-API, SDK
  • Product relationship analytics in real time
  • European GDPR and German data security standards
  • Smart product, event, and location management
what our customers say

The platform, which forms the foundation of the solution, was quick and reliable to deploy. It is easy scalable and offers a range of exciting opportunities…
Karsten Kulcke | CEO of Victorinox Travel Gear

The platform, which forms the foundation of the solution, was quick and reliable to deploy. It is easy scalable and offers a range of exciting opportunities…
Karsten Kulcke | CEO of Victorinox Travel Gear

A big advantage for us is is that everything is in the cloud so that we can track our merchandise anywhere and collect and analyse this data in one place.
Erasmus Herold | IT-Leitung, Marc Aurel Textil GmbH

A big advantage for us is is that everything is in the cloud so that we can track our merchandise anywhere and collect and analyse this data in one place.
Erasmus Herold | IT-Leitung, Marc Aurel Textil GmbH

After our successful pilot, we are expanding our Indola NFC campaign. The curated social wall for inspiration and the tutorial videos for professionals were a success.
Teresa Schmücker | Henkel, (J) International Brand Manager Indola

After our successful pilot, we are expanding our Indola NFC campaign. The curated social wall for inspiration and the tutorial videos for professionals were a success.
Teresa Schmücker | Henkel, (J) International Brand Manager Indola
label intelligence solutions for industries
 
 
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